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Reply To: [unofficial Weekender] Why is G'Wullu seemingly invincible?

September 29, 2024 at 2:41 pm #1895788

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2781xp

GW nearly went bankrupt about 8 or 9 years ago, apparently they were within a month or two of going under. I do not think GW is invincible at all, but in this fast paced modern world we sometimes forget that things still take a long time to play out. Currently GW is very healthy but that certainly is not guaranteed and there is the possibility that in 10 years time GW might not exist just like any other company out there.

One thing I think GW need to be very careful over is inserting modern politics/sensibilities into their products. Its certainly the case that Disney and other brands have suffered huge issues from doing this with massive fan backlashes and it has caused financial losses that depending on the company can either be absorbed or compensated for, but for GW who arguably live or die by a single IP (Warhammer 40k) if they destroy that IP they will not find it so easy to replace.