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the way we used to calculate it for ticket sales is to go for 2/3 of your venue capacity for ticket sales. You may want to change that to something lower but it more or less goes like this.
for example total capacity is 30, venue costs £300 tickets should be £15 that way you don’t need to worry about selling every ticket. Then if you do it can go towards a prize fund or the like.
I would contact Osprey rather than Joe direct as they can talk to him and put him in contact with you if he’s amenable, but in the meantime, they can help with advertising and potential prizes
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