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Has tabletop Kickstarter passed its peak?

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This topic contains 10 replies, has 9 voices, and was last updated by  ced1106 2 years, 1 month ago.

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  • #1786311

    jamescutts
    6925xp
    Cult of Games Member

    Disclaimer, this isnt a discussion about the pros and cons of Kickstarter.

    I don’t back Kickstarter’s (KS) very much these days, with a few exceptions such as indie stuff i know I’ll get, or a good saving on 3D printing files, however one thing I think I’ve noticed is it seems there’s more KS projects that seem to be failing to find funding, getting cancelled or not raising excessive amounts over their targeted goal.

    There could be lots of factors if this is the case, one being there seems to be so many KS these days that the money must be getting spread around more. Equally it got me thinking that world is edging towards another recession and the amount of disposable income will be in decline, particularly as people tighten their belts over the winter.

    Is this the case? Has anyone else noticed this? Am I completely wrong?

    #1786338

    ced1106
    Participant
    6224xp

    IMO, The increase in shipping prices, especially for delayed projects that collected shipping and had ill will with backers, triggered the fall, and inflation’s eating away at all luxuries. Right now is also retail holiday season, and, in the states, Amazon and at least two OLGS’s have had sales, including of products formerly on KS, and at a lower price than what KS backers paid. You look at your glut of KS pledges you already have, you see your KS projects failing, you see the retail sales, then you wonder why bother with KS anymore. And, by you, I mean me. (: The pre-announcements don’t help, as I consider skipping one high-price tag KS because a future one looks more attractive — until I find out it’s not for whatever reason.

    OTOH, I think 3D printing overcomes many of the physical problems with KS: No shipping, less of delay, not expensive. I do see multiple competitors in 3D printing, so who knows how KS will fare with it. Or maybe it’ll just be easier to FOMO a $1 file, rather than debate whether or not to buy it!

    #1786339

    redscope
    Participant
    2718xp

    It is very difficult to say. Personally I felt a little burned by the Mythic Darkest Dungeon issues. Then we had the He-Man Archon Studio kickstarter only for them to launch another He-Man game straight to retail with the same characters before we are even close to getting our He-Man kickstarter. I am still pretty angry at the way both these kickstarters have gone lord knows when I will get them now. Infact all the major ones I have backed have had issues, they are always late not just weeks but months in some cases years. It is honestly not been a great experience other than simple models ones which are 2-3 months in scope hats of to crooked dice team as never had an issue with them.

    I think at that  point I was ready to give up on kickstarters but I have recently backed the grail expansion and I am in two minds on the oathsworn reprint at this point. I have passed on a good few i would have done otherwise perhaps a year ago.

    I am considering the value of them and if it is worth the stress and pain of backing a kickstarter. If games are coming to retail anyway is it worth the risk of backing the game why not just wait ? Do the additional goals really add value, do I really care about an additional model or a different pose of the same character that much to take the risk ?

    In general terms that seem to be the case people are looking more at what they money buys rather than just throwing money at the game. Oathsworn for example has had rave reviews even tho it had a troubled first kickstarter just a re-print has raised over 2 million so money is clearly there.

    I suppose we should talk about the opposite which is Warcrow ? I assume that is the consideration here I cannot be the only one to feel a shock at how little backing it has so far. 245,000 seems a lot but you cannot think that covers the game production let alone to turn a profit. I was expecting 500,000 at least if not close to 1 million Infinity Defiance got.

    I think the difference between the two is people have the money if your product is compelling enough. If your product comes some some risks and doubts, if it does not really offer something quite unique, or the value does not feel like it is an amazing deal it is really going to struggle in a difficult market.

    Companies are really going to have knock the product out of the park to get the sort of funding we have seen in the past.

    I think the age of taking more risks with kickstarters, or people just throwing money at them is at an end. I think companies are going to focus a lot more on the products before launch. Do smaller kickstarters, with a lower buyin value and much shorter turn around times than we have seen.

    #1786344

    tankkommander
    Participant
    6424xp

    I agree that shipping costs are a big red flag right now.

    Some high profile issues with companies asking for more money may have put people off as well.

    Add to that rampant inflation and currency fluctuations and it probably is not a good time to launch a big project.

    #1786371

    onlyonepinman
    18062xp
    Cult of Games Member

    I actually think it passed its peak several years ago.  However I also think that current* world events have given it a real sucker punch.  I think it will pick up again in the future but I don’t think it will get back to where it was say, 6-8 years ago.  I’m certainly a lot more choosy about what I buy on Kickstarter these days owing to the huge volumes of stuff I bought and ended up not playing.

     

    *for current, read “last three years and counting”

    #1786378

    zoidpinhead
    12492xp
    Cult of Games Member

    As a buyer of big miniature game Kickstaters I did reach saturation point.  I bought KD:M 1.5, Batman: GCC, Mythic Battles: Pantheon, Conan TMG and finally Solomon Kane.  All of them took years to deliver and anything similar with a print it in China and then ship it has been crippled by the shipping costs and tax issues now we in the UK are out of the EU.  I’m not a CMON buyer but their latest KS with a game price quoted excluding shipping and tax charges (which were quite literally breathtaking at 50%+ of the game price) show that this model is doomed.

    I do back 3D printing KS but even that will run out of steam as my digital collection exceeds my ability to print what has been bought.  The only room is probably for historical miniatures which are underrepresented in the market but I’m sure that will get dealt with soon too.

    Good luck to KS but I can’t see where the model fits into the hobby unless it is to help realise things that wouldn’t otherwise get made, Ragnarok miniatures by Colin Patten or the Etruscans from Agema miniatures.  I’ll still use it for them but otherwise I’ve got plenty of places to put the hobby £.

    #1786434

    moonunit
    Participant
    4505xp

    I’ve just looked at CMON’s new Kickstarter for Cthulhu: Death May Die. After adding shipping and VAT to the $100 price tag I’d be paying over £150 total. I’ll wait for retail and pick up for £80 or so. All I will be missing out on are some lackluster stretch goals. Surely a company like CMON have other funding options available than the KS model of letting the consumer take the majority of the risk.

    #1786435

    bubbles15
    Participant
    2308xp

    What taxes from China? The EU presents a tariff wall to all EU states to create a protectionist market.

    The China problem is our own blasted fault. It’s too expensive to make them here thanks to endless regulation and hideous energy costs, so we out source it. As a result we’re at the mercy of China which is ‘experimenting’ with market capitalism. It also has draconian covid restrictions – those are the reasons for manufacturing delays.

    International shipping during covid increased about a hundred fold as docks closed, ship workers stopped, maintenance stopped, fuel didn’t get around and so on.

    The moral of this story? Cut taxes, generate cheap energy, bin the endless regulation, taxes and profit scamming by big fat government and make things here, in this country.

    Apologies – I ddin’t mean this to be a political rant, but the summary is the same. Pretending it’s rational to rely on dubious natured foreign powers for our resources increasingly doesn’t make sense.

    #1786436

    bubbles15
    Participant
    2308xp

    Sadly I think companies these days treat it as a glorified pre-order system so they don’t sit about with unsold stock. I understand it, but that’s the point of business – you take the risk, not the customer. It reverses the paradigm.

    Sadly, all too many folk think kickstarter (as a general term) is the same as a traditional transaction with all the legal protections. It isn’t, quite deliberately. That’s why companies use it.

    #1786468

    osbad
    4279xp
    Cult of Games Member

    It would be interesting to see the data on numbers of tabletop hobby-related kickstarters.  I don’t even know if that’s accessible though.  Anecdotally I suspect Kickstarter has peaked, I know I stopped bothering myself, years ago.  Mainly because a year’s too long to wait for something to arrive, and I ended up getting piles of stuff arriving that I was no longer interested in.

    Nowadays I buy very little new stuff, and what I do buy is stuff I know I will paint up and use fairly quickly.  I pay more per item (as I also don’t tend to buy big loads of stuff, but more often single boxes or blisters), but I don’t waste any money on the piles of crap that will never see the light of day.  If that anecdote is repeated then I suspect KS may be a lot less reliable as a source of income, certainly for larger offers.

    I suspect the advent of cheap 3d printing may have eaten into it as well.  May as well chuck the hobby dollars at STL files that will sit around unused rather than plastic models I guess?

    The Warcrow situation as a potential fail is interesting. Corvus Belli are a good reliable company, so I guess the problem is with the appeal of the actual product.  Hard to tell.  From where I stand it just doesn’t look different or interesting enough for me, but I guess it even being a KS is enough to put me off it, so …

    Looking at that Warcrow KS I see its base level is 120 Euros which I guess is fairly average for a component-heavy big box game like that.  Thinking about it though, £120 or so is a fair old wedge.  I do think inflation in game costs have pushed the envelope a lot to the extent where you really have to feel you are going to get a lot of enjoyment and use out of something before pledging.  Maybe that’s a factor as well.  Again, its anecdotal not evidential, but it does feel pledge levels are much much higher and for somewhat less stuff than they used to be (I remember the first Reaper Bones campaign!!)

    Just my 2p

    #1786514

    ced1106
    Participant
    6224xp

    > Sadly I think companies these days treat it as a glorified pre-order system so they don’t sit about with unsold stock. I understand it, but that’s the point of business – you take the risk, not the customer. It reverses the paradigm.

    Well, the more you can offload risk, the more additional risk you can take. Now, whether that means a) you can offer more things that wouldn’t survive retail or b) you spread yourself too thin so the whole house can fall crumbling down depends on… things. (: As Buffet said, “A Rising Tide Tends To Lift All Boats But You Find Out Whose Swimming Naked When The Tide Goes Out” and, boy, that tide sure went out when the shipping prices did.

    fwiw, Pre-orders allow a seller to maximize their profits with minimal risk — at least until they use the wrong multiplier to estimate retail sales, like I think Palladium did with Robotech. Businesses want to tie up as little cash in inventory that nobody wants at a profitable price, so pre-orders allow companies to sell their products efficiently. That means fewer sales and clearances us customers have (or at least sales that cost the company money — I hear distributors start off with a 40% discount off of MSRP and the MSRP of a product is 10x the cost to make it?), but more profit for a company so it can last longer and put out more stuff we just have to buy.

    That still doesn’t mean I’m gonna back KS, because Humble Bundle is selling *both* the Starfinder and Pathfinder 2e Beginner Boxes for five bucks! 😀

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