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> Sorry but can you clarify what you mean by “lifestyle” game?
Generally, miniature games, such as WH40K, and collectible card games, such as Magic, where you’re expected to spend hundreds of dollars on multiple purchases of product for the same game system, and your opponent does as well. Most hobbyists who play “lifestyle” games will play only one or a few such games at a time.
This is to distinguish them from, say, boardgamers, who buy and play multiple game systems (ie. they’ll own more than one board game). Boardgames, of course, may contain miniatures and cards. And there are certainly miniatures-agnostic rules systems for miniatures (and some non-hobbyists will devote themselves to only one game system, such as poker, chess, shogi, and mahjong), but they don’t use the same business model as non-agnostic “lifestyle” games.
Mebbe 40K and Magic should be called “proprietary lifestyle” games? 😀
> Warlord sell minis for all these systems but there not intrinsically linked to them
Good point. “Lifestyle” games isn’t a definitive definition. Frostgrave is also miniatures-agnostic, but also has a game line, and now even terrain. Likewise, D&D had its own miniatures lines, but obviously you can play any medieval miniature with it and other RPGs!