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With @khusrau here. As an actual scientist I can tell you now, appearing on tv and in the media does nothing for your career unless;
a) you have a solid career with good publications and are respected in your field (which is much more important for your career)
or
b) you are a poor excuse of a scientist with a reputation for bad research, bad papers, and are not respected in your field, but are respected by those who are looking for any “scientist” who has dodgy claims that support a person’s bias.
The former is a good scientist and I personally know a number of people who have done tv appearances for the news etc because of their expertise in a particular field of the researcher.
The latter are charlatans who are typically on the fast path to being disgraced researchers who get an income appearing on daytime TV mouthing off with dodgy claims.