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I think it would be an inevitability that the more independent retailer’s email lists you subscribe to the more you will see ‘repeats’ of news and new releases. It’s going to be a fair number of GW things for retailers that sell GW product simply because they have a large portion of the market and can also have a more consistent release schedule (and that’s as far as I’ll take that point). But I think that’s always going to be the case with the larger companies. For that reason I tend to subscribe to news letters from the producers of the minis so that I only get one (though through some glitch in the system I get 2 from GW) from each company. It makes it easier to just say ‘not interested in GW this week’ and just delete that one, or do the same for any or all.
I would also say that at the moment it does feel a bit more oppressive, though that is a feeling rather than a reality. When a Warlord email comes in, for example, I quite often think ‘I looked at you yesterday’ but it was a week ago since I got the last email from them…but my perception of time is just a little bit warped these days…