I’ve been following this thread with some interest and a little bemusement. It’s interesting that so many people take the actions of a company (actions that will have been taken at different times by different employees) so personally.

To be clear – I mostly like what GW produce and I buy something GW (even if just paint) every month. I’m invested in Warhammer Underworlds, WarCry. I’ll be getting the new Warhammer Quest game when it’s released. I buy and read some of the fiction – some if it’s great, some of its terrible!

However, I’ve also been able to (largely thanks to Beasts of War) be exposed to the huge range of other games and indie manufacturers out there. So I buy a huge amount from other companies too. I’d say that these days ~30% of my hobby spend is GW, the rest is other manufacturers.

Whether I’m getting a box of Malifaux minis, some terrain from Miniature Scenery or getting more boxes of Star Wars legion arriving – I’m never in any doubt that I’m dealing with a company who exists to provide goods in exchange for cash. But I think it’s disingenuous to hold the view that GW employees and creators are soulless while all the other “little guys” have the passion.

In the case of some of the above examples I’ve cited, I could make “misleading the customer” against all of them – but they’d be a stretch, which I feel the OP’s post is also.

• Wyrd misled me because there was no indication (and they don’t provide sprue images) how hard it was to make the models, and the box only has renders of the completed models. I’m an experienced model maker, but Wyrd kits have left me in tears!
• Miniature Scenery misled me because the free to download instructions for the Tramp Steamer didn’t quite match the kit when it arrived. I had to work around it and make holes and cuts the instructions said should have been there!

In both of those examples, I could say the company misled or falsely advertised the product as delivered – especially where it’s a standard part of their packaging – but it’s a massive stretch and really doesn’t stack up.

I’m not here to defend or attack any company or person. I think it’s weird to feel the need to defend or attack a company for simply making its own business decisions based on its own data and processes.

I guess I’m just saying that sometimes mistakes get made, and sometimes they get caught before release – sometimes they don’t.