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Reply To: Is GW's constant "limited release" marketing starting to bite back?

November 19, 2019 at 12:55 pm #1458201

phaidknott

7023xp

@mage from your response we’re starting to see all this “limited release” stuff as normal from GW, but it wasn’t the case a few years ago. They just added boxes of stuff to the range and you were safe in knowing they were available for the next few years or so. The problem has been of late that these things are selling out in the pre-order stage of things on a consistent basis these days (it’s been a real problem with the Necromunda cards as each one is OOP within either a week or two, or even “again” in the pre-order stage).

This make a hurdle for gamers wanting to start into a game (such as Necromunda) as rules are no longer available (as they are only on the cards), so you can buy part of the game but not all (and gamers are obsessive collectors after all). So the way GW are doing things these days it’s be there from the start or you’ve missed out (FOMO becoming a real issue for those that have).

Just release the game/minis and stop with hurdles put up by these marketing schemes, you’ll have less frustrated customers AND allow gamers to buy into the game after initial release (and make things less volatile for your local FLGS). There’s no real need for all this stuff (as GW are pretty dominant in the market) and people prefer to buy GW minis over 3rd party options anyhow. It’s like we’re buying from a Kickstarter than a normal retail company these days 🙁