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Reply To: Is GW's constant "limited release" marketing starting to bite back?

November 19, 2019 at 12:30 pm #1458200

kiranamida

5791xp

I have to wonder about the feasibility or a print on demand period for limited releases like these where there is something like a 24 hour period to place your order and then they make as many as are required.
Sure, it might take a bit longer between paying for it and getting it but they do this for the likes Black Library anniversary models so I have to wonder if this would mean that at least they are only running the machines to make product they need, as long as they need and every item of the line is a sale (or near enough, anyway).

The website problems can’t be helping (and they definitely have the money to see that fixed even if they have to contract to a third party specialist) but it does seem poor form when they have a solution to the root problem but seem determined to stick to this artificial scarcity that isn’t kidding anyone.

We’ll have to see what this working on some pretty cool fixes for this kind of thing going forward though adds up to I guess. See if they are willing to make real changes to better fit the market they find themselves in.