@twodeesick I’m not apologizing for GW. I don’t consider them my friends.
They just happen to make figures I like in a setting that has aspects that I like (and others I don’t).
They’re not gods.
They are a business like any other and I know they don’t exist to please me.
I buy their games based on what they are now instead of what they could be in the future.
It’s why I ignored AoS until 2nd edition and an interesting faction appeared.
It’s why I haven’t gotten into KoW, because while the current version is interesting from a mechanical point of view I just haven’t seen enough factions I like as an army.

It’s why I hate them for not caring about factions that aren’t (space/fantasy)marines or chaos and only selling half of the minis I want for my army at retail.

I’ve got too little info to tell if this reboot of Warhammer is going to be good.
It has a lot of potential, that’s for sure.
I liked (part of) the background for the classic series (WFB and 40k v1 aka Rogue Trader were my first attempts at getting into this hobby).
I never hated them for ending WFB, because IMHO the system was dead weight.
Killing that franchise and doing AoS has been the best thing to happen.

Enough time has passed for a revival of WFB to make sense.
I get that it may frustrate people who were into WFB from day 1 until the end of days, because when the world ends you expect it to stay dead. OTOH … you should have realised that GW is a business and nothing ever stays dead if there is potential for profit to be had.

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That was an excellent response by Mantic, but given that it was posted on facebook they are kind of preaching to the choir.
I’m not as ‘down wiv ze kids’ like Gerry so I rely on OTT to be the source of all things happening in this hobby.