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Although it’s a bit of an arse ache for Dark Peak, their statement was incredibly reasonable, their response pragmatic and, if I am being honest, I think the decision not to fight it was also pragmatic. I suspect they would have stood a reasonable chance of winning however it would have been financially ruinous. And without commenting on whether I think GW were right or wrong, I actually think “Dark Peak Games” is a much better name than War Banner.
I can’t see what GW are actually going to get out of this because I don’t see War Banner and Warhammer as being particularly similar. That said I do not own either trademark and I am fully aware of both companies as entirely separate and distinct so it’s quite easy for me to say that