I’d like to start by saying, any company has the right to protect their Brand and Trademarks.

God knows, if someone launched a new Web based ‘Gaming review and News Show’ and decided to name it ‘On The Table Top’ ergo OTTT.  I’d be all for Warren and Lloyd unleashing their Barrister, (who I imagine is named Neville and is shorter than Sam, slightly hunched, and not nearly as dashing or as charismatic.  He speaks in a very quite voice and shakes from nervousness all the time. Oh, and he has nerdy glasses that are taped together in the center with white tape)   They’d be well within their rights to insist on that new company to change it’s name.  They would do so as soon as they were made aware of the existence of said infringing company.

So………….

Why did GW wait almost two years before unleashing their favorite ‘play things‘ on a small company?

Maybe, because they were in a surface campaign of Good Will to help breath new life into a withering line of games that were loosing the battle against ‘New & Innovative’ games?  They couldn’t be seen as the BIG BAD WOLF while convincing everyone that they had become better human beings and should be viewed in the same soft and gentle glowing light that bathes the Underdog Companies that we Gamers support and root for.

I do wonder if War Banner could prove that GW waited too long to launch a protest and now the cost of rebranding should be paid from GW’s pocket and not War Banner’s.

I’m no Lawyer, and I’m sure that legally GW could never be forced to do this.  But if they wanted to prove that they are not the ‘Same Old GW’ this would be the thing to do.

On a personal note……

I’m thinking now that I’m glad I’ve not bought into the new ”Super Sized Space Marines”.

At least not yet…..