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@jamesedwards : most kickstarters only use it for their top tier pledges (maximum x backers). And then there’s the likes
But they did do a special campaign that probably was meant to highlight how useful this feature was.
I think part of the problem is that it is hard to estimate potential audience and balance that against a realistic budget (plus explaining this to consumers).
And as a result of the ‘all or nothing’ approach creators are sort of forced to abuse strechgoals as an alternative.
I wouldn’t be surprised if there are companies out there that offer consulting services for creators ….
IndieGoGo does allow for more flexible targets … but they lack the sheer size of Kickstarter.
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Let’s hope they manage to survive and thrive.