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The art work and the sculpts look great, not all to my taste but nicely executed. I think there is always room for a new game if you can get a few groups behind it (how many you need depends on your business model) but I think the gaming market in general has gotten really tough. I think you need a unique selling point and one that can be easily shown, and fits with your business model, and has a clear target audience. From responses above it seems this is more suited to the ospery approach – a rulebook with offical minis, if you were thinking of a boxed release I would probably push your own setting and define it more.
Personally I wouldn’t unless you had a stand out game system, but I have way too many games, and I am not looking at games that seem great and 10 years ago I’d of been all over due to sheer number of good games. I don’t play the ones I have enough and have godtear arriving next year as well.
I think my advice is take it (prototype) to little shows, get it in local clubs and see if it gets some attention. See what people like and maybe don’t buy into as much