Hi and thank you very much for taking a look!

Yes absolutely. That would be an easy change if needed! I am no lawyer, and have only  a limited experience in understanding these things when it comes to creating these types of artistic renderings, both 3D art or in more traditional mediums, but I believe everything I have created for this project falls under nominative and fair use for artistic and educational purposes. I was trying to go for a setting, and created a fictional story for my mall that took place in the late 1970s and early 1980s in the early design stages. This was why I used so many of the historical photographs I found when building everything.  I was hoping that the backing from Kickstarter supporters would act as a sponsorship so that I could continue this artistic pursuit, and finish the project the way I had envisioned it. And for their generous support, they would have exclusive access to the files and this piece of art, because they helped bring the project to life.   It has become much larger than I ever thought, and has really taken a good bit of effort every night and weekend for a long time now. I live very close to the Monroeville Mall, the filming location for Dawn of the Dead, and as a huge fan of fellow Pittsburgh native George Romero’s films, I really wanted to capture that aspect of my childhood and my love of that particular film. So all of this has really been a personal drive, out of my own interests and passions, and the love the region I live in, which is very much full of zombie pop culture and surrounds us here because of Romero’s movies. The actual real life mall is pretty great and has a zombie museum, and does zombie walks where people dress up and raise money for different organizations. Since these are real life places, I was trying to go for as much of that realism as possible, and I hope people enjoy it all. It has been exciting to see how things are coming together.  Another Pittsburgh artist who has used corporate signage is Andy Warhol with his famous Campbell’s  Tomato Soup. So when approaching the design and really doing the art itself, I was more focused on realism than anything else. However, with all that said, should any of the signage holders reach out to me, or ask me to change that aspect of the design, I could easily change the name and make it a parody rather than use the actual historic signage of that retailer.

Thank you very much for your advice. I will def start looking into it, I would really hate to it get removed or anything like that as I really poured everything I had into these completed models, and am working every single night on new additions, it has been a real labor of love since the first day.  Since I live so close to that mall, it wouldn’t be hard to get in touch with some folks down there, so I will look into it, and maybe the zombie museum might even be open toward a donation of my project or something like that to put on display. I do appreciate your insight as I hadn’t given it too much thought, and just wanted to make some really cool art,  and also I am totally new to Kickstarter entirely so I didn’t know where this would fall in terms of commercial sales and what not, since the funds are really there just to help me get the materials and cover the time needed to finish it all. Thanks again; really appreciate the insight 🙂