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Reply To: Mage's Lego Review: Stormtrooper Brick Headz

July 27, 2018 at 10:35 pm #1241013

limburger

21709xp

They did a series of ‘boardgames’ using lego bricks and minifigs, but not with the kind of sense of purpose that they apply to any of their kits.

Their products tend to follow fashion a bit too much.

Fun fact : Lego used to be strictly non-violent. No guns allowed.
Now we’ve got the likes of Batman, Marvel and Star Wars.

Then there’s Minecraft which sort of is the virtual Lego game that Lego themselves could have created if they had been a bit more willing to step outside of their comfort zone.

I think they’re also relying a bit too much on other people’s IP.
Their own IP is not bad (their classic City and train sets) but at the same time they’ve got really weak thinly disguised advertising cartoons (Lego Friends) that just smell of focus tested marketing material designed to hit specific bullet points. The Lego movie kind of showed that they do have an interesting universe to exploit that can be fun for everyone.

I guess it must be a bit of nostalgia too. I remember when Lego only did basic bricks and had books showing stuff you could build. Unique parts were practically non existant. Building anything with curves or other odd shapes required a lot of effort, skill and compromises.