OnTableTop – Home of Beasts of War

Reply To: Kickstarter fatique……

July 7, 2018 at 5:56 pm #1226652

limburger

21711xp

If it wasn’t Kickstarter it would have been something else.

Fact is that there are a lot of companies out there that create stuff and want you to know about it.
Especially in the gaming industry there are a ton of small scale companies that wouldn’t exist without the internet and sites like this.

Traditional marketing used to work, because there were only a few who could afford it.
Kickstarter sort of replaced that because a few really big successes happened as a result of that platform.
Result ? Everyone is doing it … and we’re slowly getting back to a new status quo where the problem of launching products is getting difficult due to ‘fatigue’.

From a business point of view the problem is that not announcing a new product is as bad as having ‘too many’.
The former makes it appear that the company is ‘dead’ … and the latter causes fatigue as consumers get overloaded with news.

btw : I think people overerestimate how ‘big’ the ‘big companies’ in gaming really are.

Also keep in mind it is impossible for companies to wait until a product is finished before moving on to the next one, because then they’d have staff without work. That’s something no one can afford, unless they’ve got a lot of money to burn.